Introduction to Marketing Training Course - On line

Introduction to Marketing Training Course - On line

Overview

Are you new to Marketing? Would you benefit from an on line Introduction to Marketing training course? This training course is ideally suited to individuals starting out in sales and marketing in either the B2B, B2C or FMCG sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course has been designed to give you an overview of the marketing tools, techniques and strategies that can add value to your business.
£245.00

Course Overview

Are you new to Marketing? Would you benefit from an Introduction to Marketing on line training course? This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B, B2C or FMCG sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course has been designed to give you an overview of the marketing tools, techniques and strategies that can add value to your business.

What you will learn

At the conclusion of the course you will be able to appreciate:-
  • How to write a marketing plan
  • The importance of understanding the marketing mix
  • What factors are important to buyers
  • The various methods of company & product promotion
  • How to target potential buyers
  • How to write ‘call to action’ sales literature designed to ‘hook’ buyers

Course Content

The Introduction to Marketing On line Training Course covers the following topics:-
  • Introduction to Marketing
  • Definitions:- Marketing Strategy
  • The basics of a marketing plan
  • Buyer Psychology & behaviour
  • The Marketing Mix
  • The Marketing Management Process
  • Market Research - Primary & Secondary
  • Market Segmentation
  • Product Planning - Lifecycle analysis
  • Product Offerings
  • New Product Development Process
  • Market Share/Growth Model
  • Brand Positioning
  • Company Promotion
  • Making the Internet work for you - Web-site Marketing, Search Engine Optimisation
  • Trade Shows, Journals and Associations Networking
  • Customer Relationship Management (CRM)
  • Learn how to write 'Call to Action' sales literature