Writing a Winning Business Plan

Writing a Winning Business Plan

Overview

Next available course date:


10th-11th September 2018


A two day course designed to take the mystery out of creating a business plan. Suitable for delegates from both the public and private sectors.


Whether you are a manager in a department in a large company seeking an allocation of funds from a central budget or the owner or manager of a business aiming to negotiate funding from a bank or new investors, getting access to vital funds has never been more difficult. The first key step in any successful funding application is the preparation and presentation of a persuasive business plan. This programme is a practical guide to writing a winning business plan that will put you at the head of the queue for funds.

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£595.00

Course Overview

Whether you are a manager in a department in a large company seeking an allocation of funds from a central budget or the owner or manager of a business aiming to negotiate funding from a bank or new investors, getting access to vital funds has never been more difficult. The first key step in any successful funding application is the preparation and presentation of a persuasive business plan. This programme is a practical guide to writing a winning business plan that will put you at the ‘head of the queue’ for funds.

What you will learn

By the end of this course you will be able to

  • Explain the goals and objectives of your organisation
  • Complete a SWOT analysis and PESTLE analysis
  • Use competitive advantage to develop a winning strategy
  • Understand, identify and manage the risks to your plans
  • Prepare and present a financial model for your business plan
  • Write and present a winning business plan for banks and backers
  • Give the perfect 30 second ‘elevator pitch’ for your business plan

Course Content

  • Defining your objectives and offering
  • Developing your vision and mission
  • Converting your vision in to goals and objectives
  • Identifying SMART objectives
  • Matching your capabilities with the world outside
  • Defining your core competencies – what makes your proposition a winner
  • Analyse and define the world outside with PESTLE analysis
  • Using Porter’s 5 Forces to analyse industry sector profitability
  • Using SWOT analysis to match internal competencies with external environment
  • Using the Value Chain to find sources of competitive advantage
  • Developing generic competitive strategies to deliver your objectives

Understanding, identifying and managing risk

  • Making the numbers work
  • Finance fundamentals
  • Understanding the vital difference between profit and cashflow
  • Understanding the drivers of cashflow and analysing funding requirements
  • Using MS Excel spreadsheets to model and refine your financial business case

Writing the model business plan

  • What banks and backers look for in financial plans
  • What banks and backers don’t want to see in your plans
  • Know your audience and write the ‘story’ to win them over
  • Writing the important chapters – ‘what’, ‘how’, ‘who’ and ‘when’
  • Writing a winning executive summary

Get ready for show time

  • Developing your 30 second ‘elevator pitch’
  • Making winning presentations to banks and backers

Courses are limited to a maximum of twelve delegates. Course costs cover the training session; a comprehensive set of course notes, lunch and refreshments.

This is a non-residential training course. This course can be delivered in-house if required.

For further information contact Aster Training on 01296 720281 for a Free Consultation to discuss your training requirements.

Cost is exclusive of VAT, which is chargeable at the current rate. Prices are correct at the time of publishing, but may be varied in line with market conditions from time to time.