Are you new to Marketing? Would you benefit from an Introduction to Marketing training course? This one day marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or FMCG sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course has been designed to give you an overview of the marketing tools, techniques and strategies that can add value to your business.
What you will learn
At the conclusion of the course each delegate will be able to appreciate:-
How to write a marketing plan
The importance of understanding the marketing mix
What factors are important to buyers
The various methods of company & product promotion
How to target potential buyers
How to write ‘call to action’ sales literature designed to ‘hook’ buyers
Course Content
The Introduction to Marketing Training Course covers the following topics:-
Introduction to Marketing
Definitions:- Marketing Strategy
The basics of a marketing plan
Buyer Psychology & behaviour
The Marketing Mix
The Marketing Management Process
Market Research - Primary & Secondary
Market Segmentation
Product Planning - Lifecycle analysis
Product Offerings
New Product Development Process
Market Share/Growth Model
Brand Positioning
Company Promotion
Making the Internet work for you - Web-site Marketing, Search Engine Optimisation
Trade Shows, Journals and Associations Networking
Customer Relationship Management (CRM)
Learn how to write 'Call to Action' sales literature
The course focuses on the practical aspects of marketing strategy via a series of interactive tasks and role plays. At the end of the training course each delegate should be able to prepare a structured marketing plan based on the needs of their own business.
Courses are limited to a maximum of twelve delegates. Course costs cover the training session, a comprehensive set of course notes, lunch and refreshments.
This is a non-residential training course. This course can be delivered in-house if required. For further information contact Aster Training on 01296 720281 for a Free Consultation to discuss your training requirements.
Cost is exclusive of VAT which is chargeable at the current rate. Prices are correct at the time of publishing, but may be varied in line with market conditions from time to time.
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