Aster Training present one of the few specialist training courses designed exclusively for the electronic manufacturing services sector.

With over 15 years experience at manager and director level within the sector, Paul Wilson identifies the methods, strategies and techniques used to increase the turnover of the every contract electronic manufacturing business with which he has been associated.

Whether your company is a SME, regional CEM or a multi-national company, this CD can provide you with an insight into what it takes to be successful in business development in the EMS sector. 

The sales training pack is comprised of a 103 slide MS Powerpoint 2003 CD-Rom. Contents include:-

Marketing & Planning

• Process  - How to structure a marketing process?
• SWOT Analysis
• Market Research - What types would be suitable?
• Promotional Activities - What is available?

Telemarketing & Telesales

• Introduction
• Call Preparation
• Identifying Prospects - Where to find leads from?
• Call Objectives
• Making the Call - How to make a call?
• Building Rapport
• Handling Objections
• Closing

The Appointment

• Visiting Customers - How to structure a visit?
• Company Presentation - How to draft a presentation?
• Visit Report
• Next Steps - What should happen next?
• Quotations
• The Process - A suggested format

Maximising Revenue

• Business Reviews - How to conduct a review?
• Up-Selling
• Cross Selling & Inactive Customers

Measurement

• Web-Activity
• CRM
• Web-Tracking
• Sales Tracking